Qualitative research and cultural insight for brands and agencies across Asia Pacific.
Knowledgeable, trustable, dependable and EXPERT are the words which come to mind when I think of working with Priya.Client, Beverages
In a world increasingly driven by data and AI, the most powerful business decisions still begin with human truths.
The kind that surface when people are in a room together, talked through and observed rather than inferred from a dataset. I bridge the gap between human behavior and commercial action, so you can move forward with conviction.
Work directly with me, from the first brief to the final presentation.
An experienced qualitative partner on your projects and co-pitches.
Multi-country studies with consistent quality, fast turnaround through established relationships, and cross-market synthesis from a single strategic lens.
Quick service restaurants, soft and energy drinks, alcoholic beverages, packaged foods, sauces and seasonings. Understanding taste systems, consumption rituals and how cultural codes shape everyday choices.
Major banks and financial institutions. Understanding trust drivers, digital adoption barriers, and how financial decision-making varies across cultures and life stages.
Global tech brands and food delivery platforms. Exploring digital behavior, platform adoption and evolving expectations in mobile-first markets.
Exploratory and behavior change work, campaign development and innovation testing, with members of the public, frontline officers and senior leadership.
Research with high-net-worth clients across multiple markets, helping luxury brands understand who they serve and what matters to them.
From recommendations on LinkedIn.
“The most valuable part she brought to the partnership is her strong ownership of the brand/ projects she works on. Her analysis is sharp, her strategic thinking is consistently thoughtful.”
Client, FMCG“The quality of her work is consistently outstanding, reflecting her deep understanding of qualitative research methodologies and her commitment to excellence. She not only meets expectations but exceeds them by delivering actionable insights that add real value to projects.”
Client, Food delivery“Knowledgeable, trustable, dependable and EXPERT are the words which come to mind when I think of working with Priya. … My most trusted [agency] partner I have ever worked with.”
Client, Beverages“… been impressed by her curiosity, thoughtfulness and ability to adapt to meet evolving demands. She’s also a lovely human!”
Client, Streaming entertainment
I'm Priya, an insights leader with 18+ years across Asia Pacific, based in Singapore. My last role at Kantar was Senior Director, heading the creative and communications insights practice, a team spanning qualitative and quantitative and accountable for the insight behind brand strategy and commercial growth.
I've personally moderated over 500 groups and in-depth interviews. I read and interpret quantitative data, join qual and quant into a single story for the client, build playbooks and meta-analyses from research an organisation already holds, and facilitate senior teams towards decisions.
My work spans global FMCG, beverage, quick service, technology and luxury brands, alongside public sector work in Singapore.
I founded Insights at CoCube, and co-founded CoCube with Rohan, on the conviction that the decisions that matter still rest on human truths.
I also co-founded Hikaari, which trains insight teams rather than doing research for them, building the skills that move stakeholders from analysis to a decision. hikaari.co →
Whether it's a full study, a workshop, or a question you can't quite crack, start with a conversation.
Or email me at insights [at] cocube [dot] co
